Nozomi Sasaki (佐々木 希, Sasaki Nozomi?) (born February 8, 1988), previously known simply as Nozomi during her modelling career, is a female Japanese fashion model and gravure idol from Akita Prefecture. After modeling for nearly 7 years, Sasaki became famous by appearing as a gravure idol and being selected as a main ringside commentator and spokesperson for the mixed martial arts competition Dream Fighting Championships and the kickboxing competition K-1 World Max in April 2009. Sasaki has also appeared in several of Television ads not relating to fashion / cosmetic, including for Coca-Cola's Sōkenbicha (a green tea product), Suntory's 3 soft drink products, So-net, Fujifilm, Rohto Pharmaceutical Co. and a Seiko's brand line, Tisse, created for and dedicated to her. She was given the nickname "No Mercy" for her countless reported atrocities toward other show-business girls she worked with, in her teenage years, especially toward actresses, gravure idols, and models from foreign countries, whom she considered to be "fat".